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Description

Apply integrated MBA knowledge to solve real African business challenges. Develop a comprehensive strategic plan, conduct consulting project, or create a business plan.

**Project Options:**
1. **Strategic Consulting Project**: Partner with an African company to solve a strategic challenge
2. **Business Plan Development**: Create a comprehensive business plan for a new venture
3. **Strategic Analysis Report**: Analyze an industry or company with strategic recommendations
4. **Digital Transformation Roadmap**: Design digital transformation strategy for traditional business
5. **Market Entry Strategy**: Develop market entry plan for African country/region

**Real-World Examples:**
- Market entry strategy for Chinese manufacturer entering West African FMCG market
- Digital transformation roadmap for Nigerian commercial bank
- Expansion strategy for Kenyan fintech into francophone Africa
- Turnaround plan for struggling Ethiopian manufacturing company
- Sustainable agriculture value chain development in Ghana
- E-health platform business plan for rural South Africa

**Deliverables:**
1. Executive Summary (2 pages)
2. Situational Analysis (PESTEL, Industry Analysis, Competitive Landscape)
3. Strategic Recommendations (Objectives, Strategies, Action Plans)
4. Financial Projections (3-5 years)
5. Implementation Roadmap (Timeline, Resources, KPIs)
6. Risk Assessment & Mitigation Plan
7. Final Presentation (20-minute pitch to faculty panel)

Learning Outcomes

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Pass Mark (%)