Edit Course

Published

Basic Information

Course Title *

Course Code *

Program

Description

Master modern marketing strategies, brand building, digital marketing, and consumer psychology in African markets. Learn from Africa's most successful brands and campaigns.

**Real-World Case Studies:**
- Indomie's market penetration strategy across West Africa
- Coca-Cola's localized distribution model (Manual Distribution Centers)
- Safaricom's M-Pesa brand evolution and ecosystem strategy
- Jumia's customer acquisition & retention in e-commerce
- Unilever's sachet economy strategy for low-income consumers
- Andela's B2B marketing for tech talent sourcing
- MTN's rebranding and crisis management (xenophobia attacks)

**Learning Modules:**
1. Marketing Strategy & Segmentation (STP Framework)
2. Consumer Behavior in African Markets (Culture, Religion, Income)
3. Brand Positioning & Brand Equity Management
4. Digital Marketing (SEO, SEM, Social Media, Influencer Marketing)
5. Product Development & Innovation for African Consumers
6. Pricing Strategies in Price-Sensitive Markets
7. Distribution Channels & Last-Mile Logistics
8. Integrated Marketing Communications (IMC)
9. Customer Relationship Management (CRM) & Loyalty Programs
10. Marketing Metrics & Analytics (ROI, CAC, LTV)

Learning Outcomes

Course Mode

Course Settings

Credits

Duration (weeks)

Pass Mark (%)