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Master of Business Administration (MBA) - AfCFTA & Intra-African Trade
Description
Master strategic planning, competitive analysis, and business model innovation tailored to African markets. Learn how Africa's leading companies—Dangote, MTN, Equity Bank, and Safaricom—build sustainable competitive advantages. **Real-World Case Studies:** - Dangote Group's vertical integration strategy across cement, sugar, and refining - MTN's pan-African expansion and mobile money transformation - Equity Bank's disruptive model serving the unbanked in Kenya - Jumia's e-commerce pivot and sustainability challenges - Flutterwave's fintech dominance across 34 African countries **Learning Modules:** 1. Strategy Formulation & Analysis (PESTEL, Porter's Five Forces, VRIO) 2. Business Model Canvas for African Markets 3. Competitive Positioning & Blue Ocean Strategy 4. Strategic Alliances & Joint Ventures in Africa 5. Digital Transformation Strategies 6. Corporate Governance & Stakeholder Management 7. Strategic Risk Management 8. Execution & Performance Measurement (Balanced Scorecard)
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